Up is behavior recordings. They're a really powerful quantitative research method that helps you understand exactly how people are interacting with a given page. Behavior recordings show where somebody is actually scrolling to on a given screen, And it shows their cursor, their fingers, they're going around and interacting with elements. Most behavior recordings you can safely throw away. It's people who just bounced.
It's people who didn't really bother taking the time. They opened a tab, and then they left, and then they came back later. But The people who are actually paying attention and actually interacting are the ones that you really want to be taking a look at. With your heat and scroll mapping tool, you usually get behavior recordings in addition because it's materially the same sort of JavaScript. I like filtering these because you end up with a lot of them.
It's one for every session, basically. So you take those, filter out roughly 5 to 10 that you get in a month that are over one minute in length. And usually the behavior recording tool is using AI or some sort of fancy machine learning system to understand which ones are high leverage. So I filter by the ones that are considered to be high priority by the tool. Sometimes I focus on ones that have rage clicking or that have a lot of navigation so that could possibly indicate confusion or a lot of deep interest.
And then I sit down with a pencil and paper with all of my notifications off and I mark down anything that I think might be interesting from behavior recordings, just watching them end to end. I might turn the speed up to 1.5x. I try and download them so that I can save them and then write down what it is I'm finding. I find this is a really good way to research what it is people are doing when they're interacting with the page. So if you have heat and scroll maps that might be confusing or of some sort of deeper interest and you want to confirm it with real-world evidence, behavior recordings are a really good way to go about doing that, and it basically comes free with your tool.
So next up we'll talk about usability testing, which is something that's a little bit more hands-on, it's a little bit more vocalized by a person, and it's a combination of qualitative and qualitative research. It's really, really, really powerful. I strongly recommend everyone uses it.
lesson
Behavior Recordings
Nick Disabato
Behavior recordings are a powerful quantitative research method that
allows you to gain a deep understanding of how users interact with a
given page. By capturing scrolling behavior, cursor movements, and user
interactions with specific elements, behavior recordings provide
valuable insights that can help you optimize your site's user
experience.
The Benefits of Behavior Recordings
Most heat and scroll mapping tools include behavior recordings as part
Up is behavior recordings. They're a really powerful quantitative research method that helps you understand exactly how people are interacting with a given page. Behavior recordings show where somebody is actually scrolling to on a given screen, And it shows their cursor, their fingers, they're going around and interacting with elements. Most behavior recordings you can safely throw away. It's people who just bounced.
It's people who didn't really bother taking the time. They opened a tab, and then they left, and then they came back later. But The people who are actually paying attention and actually interacting are the ones that you really want to be taking a look at. With your heat and scroll mapping tool, you usually get behavior recordings in addition because it's materially the same sort of JavaScript. I like filtering these because you end up with a lot of them.
It's one for every session, basically. So you take those, filter out roughly 5 to 10 that you get in a month that are over one minute in length. And usually the behavior recording tool is using AI or some sort of fancy machine learning system to understand which ones are high leverage. So I filter by the ones that are considered to be high priority by the tool. Sometimes I focus on ones that have rage clicking or that have a lot of navigation so that could possibly indicate confusion or a lot of deep interest.
And then I sit down with a pencil and paper with all of my notifications off and I mark down anything that I think might be interesting from behavior recordings, just watching them end to end. I might turn the speed up to 1.5x. I try and download them so that I can save them and then write down what it is I'm finding. I find this is a really good way to research what it is people are doing when they're interacting with the page. So if you have heat and scroll maps that might be confusing or of some sort of deeper interest and you want to confirm it with real-world evidence, behavior recordings are a really good way to go about doing that, and it basically comes free with your tool.
So next up we'll talk about usability testing, which is something that's a little bit more hands-on, it's a little bit more vocalized by a person, and it's a combination of qualitative and qualitative research. It's really, really, really powerful. I strongly recommend everyone uses it.
Nick Disabato